Croatian and foreign influencers are set to discover the most attractive locations across Split-Dalmatia County over a four day period

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1st – 4rd 2022.

As part of the #CentralDalmatiaPower marketing project, the Split-Dalmatia County Tourist Board is organising the ‘’First International Meeting of Tourist Influencers’’ as part of the launch of a brand new destination campaign. This particular campaign will, in all respects, be entirely different from all previous ones. Around thirty tourist influencers will be staying in Central Dalmatia from June the 1st to the 4th, 2022, in order to promote the beauty of this region in the digital world. The protagonists of this destination campaign are Croatian influencers Ella Dvornik Pearce and Goran Jović.

Split domaćin „1. Međunarodnom susretu turističkih influencera“ - Ella  Dvornik Pearce i Goran Jović zaštitna lica destinacijske kampanje  #CentralDalmatiapower - Radio Dalmacija
Bluesun otvara svoj najluksuzniji hotel na Makarskoj rivijeri; Praznik rada  u Beruliji će dočekati oko 250 gostiju - tportal

Thirty international and Croatian influencers will spend five days in Split-Dalmatia County

These influencers from both home and abroad are followed by millions of people on social media, and their potential reach is up to ten million people. The ambassadors of the campaign are the successful blogger Ella Dvornik Pearce and the famous Croatian travel writer Goran Jović. For three days, this group of Croatian and foreign tourist influencers will discover the most interesting attractions Split-Dalmatia County has to offer, and on social media, they’ll put Central Dalmatia in focus via various digital channels and attract some of the world’s most important media publications.

Ella Dvornik i Goran Jović „Srednja Dalmacija ima priliku biti broj jedan  destinacija u Europi!“ - Croatian Hot Spots
Prizor koji iznova oduzima dah: Evo zašto je Crveno jezero pravi biser  prirode - DALMACIJA DANAS


Arrival in the morning / during the day at 1st of June, 2022, at Hotel Lav in Split

The 1st of June: (Split, Klis)

12:00 – 13:00 – A tour of Split with a guide, photography on Peristyle with Diocletian’s Guard (Split Tourist Board)

14:30 – Lunch at Vidilica

16:30 – 18:00 – A break at the hotel

19:00 – Dinner and wine tasting with the finalists of Masterchef at Klis Fortress, socialising and getting better acquainted with historical unit of the Klis uskoks, as well as some archery

Datoteka:Klis Fortress at sunset.jpg – Wikipedija

The 2nd of June: (A visit to the County Prefect and various county departments, a round table)

09:00 – The influencers will visit Split-Dalmatia County, talk with Prefect Blaženko Boban and his deputies, have a short question time and see a presentation of some major county projects

10:30 – 13:30 – A round table at Hotel Lav



A welcome speech by the organiser, the director of the Tourist Board of Split-Dalmatia County, Joško Stella, and the editor of the Croatia Hot Spots magazine, Maja Zlokić

1. #CentralDalmatiaPower – A presentation of the campaign and the project – The director of the Split-Dalmatia County Tourist Board, Joško Stella

2. The Croatian National Tourist Board (CNTB) – Influencer marketing

1. The influence of popular social cultures on the tourism industry – The head of the New Media Department at the Faculty of Political Science in Zagreb – Domagoj Bebić

2. The importance of influencer marketing in choosing a destination – Photographer, humanitarian and adventurer, Goran Jović

3. Influencers – A new generation of entrepreneurs, cooperation with the tourism industry – The most popular Croatian influencer, Ella Dvornik Pearce

4. A presentation of the #ShareIstria project – The director of the Istria County Tourist Board, Denis Ivošević

12:30 -13.30 – A round table

14:00 – Lunch at the hotel

17:00  – A visit to the WTA tournament, an exhibition match with tennis players 19:00 – A visit to the Biokovo Skywalk, Dinner

Konoba Argola - Turistička zajednica Podstrana
Modern Hotel in Split | Le Méridien Lav, Split

Zlatni Rat Beach Resort, Bol – Updated 2022 Prices

The 3rd of June: (Bol – Hvar)

09:00 – Ferry from Split – Supete, Supetar Bol transfer

11:00 – Photographing and searching for the stone of happiness on Zlatni rat (Golden horn) beach

12:00 – Wine tasting and catering at Stina winery

14:00 – Departure for Hvar

15:00 – Arrival in Hvar, followed by a tour of the Hvar Theatre and Arsenal

16:00- 19:00 – Free time

19:30 – Dinner and socialising at sunset at the Hvar Fortress, an overnight stay

The 4th of June: (The Dalmatian hinterland)

11:00 – Sinj, a tour of the Sinj Alka Museum, photography on Kamičak

13:00 – A visit to Imotski’s stunning Red and Blue Lakes

Split domaćin „1. Međunarodnom susretu turističkih influencera“ - Ella  Dvornik Pearce i Goran Jović zaštitna lica destinacijske kampanje  #CentralDalmatiapower - Croatian Hot Spots

Tvrđava Fortica (Španjola ili čitadela) - Grad Hvar - Kofer
Prvi međunarodni susret turističkih influencera u Splitu: Ella Dvornik  Pearce i Goran Jović zaštitna lica destinacijske kampanje drugačije od svih  dosadašnjih | Dalmatinski portal
Muzej Sinjske alke | AVC Group

This post is also available in: Croatian